Top 5 qualities of a good website

March 20, 2022 2 min read

With over 4.95 billion people using the internet in 2022, pretty much everything is available to everyone.

Currently, there are over 1.93 billion websites on the web. The web has advanced quite a lot over the last two decades. It is interesting to know that only 17% of these websites are active.

Thanks to the advancement of technology, websites today are easy to build. However, not every website can be called a good website. So, what makes a website good?

Fundamentally, a website can be called good if it fulfils the following requirements:
1. Serves its purpose i.e gives users what they are looking for
2. Is User friendly

This is determined by the site having the following features:

1. Content-driven

Before we delve further into this, one must remember that a website is the storefront of one’s business. Because you are not omnipotent and cannot be there to explain what you have to offer to your websites visitors, the content of your website should do it for you and must do it effectively.

So, what is it that you want to say to someone about your business becomes the key here.

If you were to tell them in person, you would use your voice and gestures.
Similarly, on the website, you can use images, colours, videos, and text to set the tone.

Having engaging content on your site becomes vital to keep your visitors hooked to your site, thus qualifying it to be a good site.

Your website is there for its visitors, hence if your visitor is not able to resonate or understand what you are trying to say, then nothing else can make your site fit for purpose.

2. Good Customer Experience

Why do you have a site? As with anything else, the purpose of its being should be clear. This becomes the foundation for everything else.

Is it there to showcase your products, services, or business?
A good website must be customer-centric. Understanding the needs of the visitor and ensuring that visitors from all backgrounds identify with what they see on the site.
It is important to remember that customers are our main focus, structure your content in a hierarchy that helps them achieve the goal of visiting your site.

Having a layout with easy and effective navigation helps.
A vast majority of traffic today comes from mobile devices. Hence, a site that is designed to give a seamless experience on both web and mobile devices is considered a good site.

3. Speed & Performance

Time is money! Your website visitors will not stick around too long for your website to load.

Would you prefer a website that loads quickly and gives you relevant information or a fancy-looking website with top-notch graphics that takes a horrendous amount of time?

According to Google research, 53% of web surfers leave pages that take longer than 3 seconds to load.

Hence, it is important to take your site’s speed into account, not only for the sake of your visitors but also for SEO.

4. Security

A good website follows industry standards and guidelines. Websites’ security ensures its visitors’ security.

This can be ensured by having an SSL certificate, firewalls, and keeping all plugins and software up to date.

A good website can be trusted by its users and its owners.

5. SEO friendly

While it is true that your website is made for its visitors, it must also perform well on search engines to reach its intended audience.
What’s the point of a website if no one can find it?

Search engines require information to understand your website, which is abstracted from the keywords present in the content of your website like titles, metatags, headings, filenames, etc.

Having this optimised, makes the website’s content good from an SEO point of view.

What is important to note is that it’s not solely the design that makes a website good. Quite often people get hung up on making the website look fancy but pay very little attention to its content, speed, and usability.

A site is made not for the owners, but for its visitors. So, make it customer-centric.

A good website is easy to create when you have all of the above squared away!